Britain’s oldest brewer has outshone its competitors after a revamp of its pubs and a shift to seaside resorts drove a steep rise in sales.
Shepherd Neame recorded like-for-like sales of 8.1pc in the year to June 24 compared to growth of just 1.4pc across the wider sector, as recorded by industry monitor Peach Coffer.
Chief executive Jonathan Neame said the brewer’s decision to invest heavily in its pubs had succeeded in attracting customers and that its shift away from drink-led pubs in small rural communities towards larger sites in high footfall areas and seaside towns had paid off.
The company spent £10.7m sprucing up the interiors and exteriors of some of its sites, compared to roughly £6m it spent in the prior year. Mr Neame said he expected the amount of investment to stay at around the £10m mark as it planned to keep improving the quality of its estate.