SIMPLY ICE CREAM IS REPORTING SOARING SALES THANKS TO THE HOT WEATHER, reports Produced in Kent. The Ashford-based business, which supplies Waitrose, Co-op and Morrisons, as well as farm shops, independents and delis across the South East, have revealed a 10% growth year on year, attributing it to the current heatwave. The company has sold out at every show it has attended. The favourite of its flavours is honeycomb, which claimed a 36% majority in an unofficial poll, followed closely by salted caramel and vanilla. Kent’s retirees eat the most ice cream, with 38% choosing it several times a week. The survey also revealed that insurance workers prefer salted caramel, while dental workers prefer chocolate.