6 November 2015

Great Food Nation

The country’s brightest food pioneers are being brought together to help Britain become a Great Food Nation.

Top chefs Raymond Blanc OBE and Ken Hom OBE will join entrepreneurs like Leon’s Henry Dimbleby and a new generation of food leaders including culinary architects Sam Bompas and Harry Parr to help Elizabeth Truss launch the five-year Great British Food campaign.

As leaders of the campaign, the pioneers will help share ideas to inspire people to take real pride in our food and drink. To highlight how the British diet has evolved in the last 40 years, Defra will soon be releasing the most detailed data on families’ eating habits ever published. This will include a breakdown of every Food Survey since 1974, showing how spaghetti hoops have fallen out of favour, fresh fruit has toppled tinned and our appetite for butter has revived.

The unit will work to:

  • Drive-up our food and drink exports by helping more UK businesses to sell their top quality produce around the world.
  • Treble the number of apprenticeships in the food and drink industry to bring new skills and ideas to ensure the pace of innovation continues to accelerate.
  • Increase the number of Protected Food Names from 64 to 200 to celebrate the rich heritage and iconic traditions of with British food and build on the importance consumers place on provenance.

To read the full article go to www.gov.uk/government