The country’s brightest food pioneers are being brought together to help Britain become a Great Food Nation.
Top chefs Raymond Blanc OBE and Ken Hom OBE will join entrepreneurs like Leon’s Henry Dimbleby and a new generation of food leaders including culinary architects Sam Bompas and Harry Parr to help Elizabeth Truss launch the five-year Great British Food campaign.
As leaders of the campaign, the pioneers will help share ideas to inspire people to take real pride in our food and drink. To highlight how the British diet has evolved in the last 40 years, Defra will soon be releasing the most detailed data on families’ eating habits ever published. This will include a breakdown of every Food Survey since 1974, showing how spaghetti hoops have fallen out of favour, fresh fruit has toppled tinned and our appetite for butter has revived.
The unit will work to:
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