Farmdrop, an app that lets customers order groceries from producers, has raised £7m to challenge on-demand offerings from supermarkets. The online delivery start-up connects customers with farmers and manufacturers so they can order reasonably priced local goods while also making sure farmers receive 75pc of the retail price.
After growing sevenfold last year and with expected revenues of £3m this year, Farmdrop is hoping to use the cash to expand its offering across the UK. The service, launched in 2014, is currently only available in London, but is on track to start deliveries in Bristol from September.
Through the Farmdrop app customers can choose from a range of around 2,000 locally sourced products, from sustainable dishwasher tablets to eggs. The company alerts its 70 producers on what they need to supply every day around noon and then receives their deliveries and distributes it in packages to the customers.