Larger, tastier strawberries that offer 20 per cent saving on labour and almost no wastage demonstrate that the benefits of breeding extend far beyond yield, according to scientists.
Flavour and nutritional content can also be increased to improve profitability and meet health challenges. This is the subject of the next Agri-Tech East event ‘Nutritious and Delicious – Innovations for Value-Added Crops’ on 22nd February at the Institute of Food Research in Norwich. Abi Johnson of plant science organisation NIAB says that the new variety of strawberry ‘Malling Centenary’, launched recently, has saved one Kent grower £3,500 per hectare in one season.
“The new strawberry provides the same yield per hectare as the industry stalwart Elsanta, but it has a sweeter flavour and is larger. It is easier and faster to pick, is more consistent in quality and has a longer shelf life. These qualities combine to reduce labour costs and make it more desirable to the supermarkets,” Johnson explains. “The market for strawberries is large and increasing; it is currently worth over £300 million, and one leading supermarket told me that strawberries were their biggest seller in terms of value.”
‘Treat to regular snack’
The Strawberry Breeding Club at NIAB has made a significant impact on the strawberry market. Since work started in 1983 the season has increased from four weeks to ten months and transformed the nutritious fruit from a special treat to a regular snack. A similar revolution is predicted for wheat-based products. Dr Brittany Hazard of the Institute of Food Research is looking to meet the global health challenges of obesity and diabetes by redesigning the starch in wheat.